At Farr Design, we go beyond traditional SEO. While we still build your website with clean code, fast performance, and proven on-page optimization (mobile friendliness, optimized images, descriptive URLs, proper schema, SSL, speed, and more), we now combine that foundation with strategies tailored for the new generation of AI-powered search tools including ChatGPT, AI overviews, and generative-search platforms.
Mobile-first Website Design
Attention-getting Headlines
Structured & Optimized Content
Search is changing. More and more, people ask conversational questions on ChatGPT, assistants like Google Gemini or Perplexity AI instead of typing traditional keywords into search engines. These systems don’t look only at traditional SEO signals. They scan and extract content that is clear, informative, and structured to answer real questions directly.
To get found by AI search and answer engines, your content needs to be machine-friendly. That means:
Writing in clear, simple language that directly addresses common questions your audience might ask
Structuring content with descriptive headings (questions or topics), short paragraphs, FAQ sections, and concise answers so AI can easily parse and surface your site when matching user queries
Applying semantic markup and schema (FAQ, HowTo, local business, etc.) to help AI or search engines identify key facts, services, and contact information
Demonstrating expertise, experience, and trust — through quality content, relevant examples, and helpful, user-focused writing — so AI models see your site as a reliable source worth referencing
At Farr Design, we integrate both worlds: traditional SEO best practices — like keyword strategy, on-site optimization, site speed, mobile-friendly build, and clean WordPress architecture with modern “AI-visibility optimization.”
That means when someone asks ChatGPT, “Where can I find the best small-business web designer near Tampa Bay?” or “Who builds fast, secure WordPress sites in St. Pete?” — your business is the one the AI recommends.
Want to get started? Let’s build a website that not only ranks — but gets recommended.
