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Shane Farr, Graphic/Web Designer

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Education:

Bachelor of Fine Arts in Visual Communications
Cum Lade, American Intercontinental University – Atlanta, GA 2004 to 2006

Expertise:

Software: WordPress, Adobe CC: Illustrator, InDesign, Photoshop, ect, WHM/cPanel, MS Office, SharpSpring
Skills: Graphic Design, Digital Marketing, Marketing Automation, Ecommerce, HTML/CSS, Video Editing

 

Experience:

Bayshore Dental Studio – Tampa, FL
• Print Ad Design various formats for Inside Dentistry, DentalTown, LMT, Compendium Magazines.
• Devising graphic design and ad strategies to drive online traffic to the company website and convert leads.
• Assist Sales team members with custom Powerpoint presentations, pdfs, and booklets for meetings.
• Desgining and managing digital marketing campaigns, including Facebook ads, SEO and PPC.
• Tracking conversion rates using CallRail, SharpSpring, Pardot, CRMs, and various webmaster tools.
• Overseeing the blog content and social media strategy for the company & product brands.
• Improving the usability, design, content and conversion of the company website.
• Review new technologies and implement strategies in the forefronts of digital marketing.

National Association of Specialty Pharmacy – Tampa, FL
• Directed and implemented marketing and branding objectives for several companies and associations in the
Specialty Pharmacy industry under the umbrella company:
NASPrx, Speciaty Pharmacy Education Center, CannapharmaRx, SPCB, Specialty Pharma Journal, Synergy Rx
• Advertising and tradeshow design for the biyearly NASP EXPOs included 100+ page program guides, sign-up
desks, large banner formats, websites, online ads, magazine ads
• Advertising methods included emails, magazine ads, webcasts, social media

Peter Wittwer North America, Inc – Largo, FL
• Re-building both company websites and company intranet sites using updated technologies
• UX Design with focus on interaction with client and usability of tracking systems.
• Intranet redesign in Bootstrap 3.0 framework(HTML, CSS, and JS) with PHP/ASP integration, wire framing,
icon design and style guides.
• Logo design, email blasts, social media management and other graphic design projects.

ProSun International, LLC – Saint Petersburg, FL
• Design of various websites, Smart Tan Magazine ads, email campaigns, product brands.
• Practiced aggressive conversion techniques through call-to-action, forms, organic SEO, Adwords
• Prosun.com: Revamped WordPress website that doubled conversion in 6 months.
• Featured #1 in UDesign Demo Showcase(best-selling theme in Themeforest).
Excite Medical – Tampa, FL
• Print collateral including exhibit displays, brochures, booklets, clinical studies, flyers, and ads
• SEO/PPC & Web Design for several medical products and chiropractic information websites.
• Excitemedical.com: WordPress website with custom child theme, graphics and photography

Slingshot Product Development Group – Atlanta, GA
• Managed brands of all established product lines and corporate identities for entrepreneurs, physicianinventors,
and start-up companies.
• Supported business development team as marketing designer, converting sales projects into partnerships
with Fortune 500 companies.
• Devised work processes & brand guidelines for the Design Team, consisting of Industrial/Graphic Designers
• Increased Slingshot’s profitability by ensuring client satisfaction and confidence to move forward through
each